If you asked the car industry how many vehicles they had sold in 2014, would you expect them to reply, ‘No idea’? Well, we all work in an industry that is surprisingly short on facts and figures about itself. That can’t be helpful, can it?
Read More6 reasons your customers might be going elsewhere.
A simple, six-point checklist that you should put your business through at least once a year.
Read MoreReasons to be cheerful; one, two, three?
I’ve been writing these newsletters for some time now and, unlike the broadsheets, the tabloids and the telly, I’d rather be the bearer of good news than bad. Well, looking forward to 2015, I’ve got a smile on my face. Let me tell you why.
Read More‘Hot Tub Britain’ seemed to get a pretty lukewarm reception. Was that fair?
Our industry doesn’t figure in the national media as often as we’d like it to, but is it true that there’s no such thing as bad publicity?
Read MoreHow do you deal with being ‘too expensive’?
Price is, of course, always an issue so what do you do when someone thinks your ‘fair price’ is too much?
Read MoreThe human touch.
Establishing and growing your business these days can seem like it’s all down to the web and modern marketing techniques, but is it?
Read MoreIt seems our industry is solar powered, but how efficient are we being?
The sun shines and we all go into overdrive. But are we all so busy ‘doing business’ that we miss opportunities to grow our business?
Read MoreSpecial offer: Purer profits with Triogen and Etatron
For a limited time, we have special offers on Triogen and Etatron water treatment systems.
Read More“Good, old fashioned politeness and the 21st Century.”
There’s a host of advice around about how to grow your business or how to make your marketing more affective. Although some of the recommendations may not cost you very much, almost all of them will cost you something. Well, here’s the exception to that rule. ‘Politeness costs you nothing and gains you everything.’ OK, […]
Read MoreThe weather is getting warmer. Now’s the time to turn the heat up.
The season is almost upon us. We are all hoping for a good summer. What can we do to make the very best of it?
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