In this article we will look at Social Media Marketing; what it is, how it works and what it might be able to do for you and your wet leisure business.
Read MoreA Lasting Partnership
It all began in a wooden shed in Halmstad, Sweden in 1950 when, at the age of 22, Sven-Olof Janson started a company called AB El-spiraler, spinning coils for electrical elements.
Read MoreHow to handle a recession
In this article we will look at doing business during a recession; how you can minimise the risks and perhaps even spot opportunities.
Read MoreCosting your pool build.
In this article we will look at some of the issues that you should be considering when costing a pool build project.
Read MoreGetting to know your customers.
This article will explore the benefits of knowing your customers. Not just knowing who they are and where they live, but in having a database that contains information that can powerfully help to grow your pool business
Read MoreBreaking bad habits
This article will look at the habits that businesses get themselves into and how they become resistant to change.
Read MoreAdvertising – what’s the benefit?
This article will take a look at what advertising can do for your wet leisure company. How should you be advertising, where, why and to whom? Is advertising a luxury or a necessity?
Read MoreZodiac Vortex 4 – what the trade say…
The Vortex 4 is the latest innovation from Zodiac that has taken the automatic pool cleaner market by storm, rapidly establishing itself as our top performing cleaner of all time. But don’t just take our word for it, see what our customers think…
Read MoreHow do rising running costs affect Wet Leisure?
This article will explore the rising energy costs in running a pool, spa or sauna, the importance of energy efficient pool construction and the use of alternative, renewable energy for pool heating.
Read MoreEcommerce: Good or bad for the Wet Leisure Industry?
This article looks at the world of the web. Is ecommerce good for the wet leisure industry, is it good for your pool business? Or is it taking customers away from traditional pool companies and spoiling the reputation of the industry?
Read More