Even before the polls opened, the election had an effect on the wet leisure business. Now that we have a new government, that will have an effect too. What are the areas where we are likely to see that happen?
Read MoreHow videos can promote your business.
Television advertising might be just for the big boys, but the Internet can let you use moving images to grow your business.
Read More“Are ‘followers’ the same as customers? Will ‘likes’ be enough to build your business?”
Charlie Brooker described social media as the world’s most popular on-line game. We can all play it; I know I do. Then again, I used to play Pac Man but I never trusted it to grow my business.
Read MoreIf knowledge is power, are we choosing to run at half throttle?
If you asked the car industry how many vehicles they had sold in 2014, would you expect them to reply, ‘No idea’? Well, we all work in an industry that is surprisingly short on facts and figures about itself. That can’t be helpful, can it?
Read More6 reasons your customers might be going elsewhere.
A simple, six-point checklist that you should put your business through at least once a year.
Read MoreReasons to be cheerful; one, two, three?
I’ve been writing these newsletters for some time now and, unlike the broadsheets, the tabloids and the telly, I’d rather be the bearer of good news than bad. Well, looking forward to 2015, I’ve got a smile on my face. Let me tell you why.
Read More‘Hot Tub Britain’ seemed to get a pretty lukewarm reception. Was that fair?
Our industry doesn’t figure in the national media as often as we’d like it to, but is it true that there’s no such thing as bad publicity?
Read MoreHow do you deal with being ‘too expensive’?
Price is, of course, always an issue so what do you do when someone thinks your ‘fair price’ is too much?
Read MoreThe human touch.
Establishing and growing your business these days can seem like it’s all down to the web and modern marketing techniques, but is it?
Read MoreIt seems our industry is solar powered, but how efficient are we being?
The sun shines and we all go into overdrive. But are we all so busy ‘doing business’ that we miss opportunities to grow our business?
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