In the 2013 Wet leisure Industry Survey, word of mouth was put down by many respondents as their favourite form of advertising, but what are its pro’s and con’s?
Read MoreI’ve just had an industry revelation.
I saw something at SPATEX that absolutely delighted me. It wasn’t one of the many new products or even one of the new exhibitors. It wasn’t on a stand at all. It was something I picked up while walking around the show and I’ve brought back home with me.
Read More‘I don’t mind paying a bit more.’
Even in today’s price conscious world, there is something that people are prepared to pay a premium for. What could that be?
Read MoreExpand your horizons.
Golden Coast support package contains everything you need to sell pools… and saunas
Read More2012 Wet Leisure Industry survey results
Whatever sector of the wet leisure industry you are in it is incredibly useful to know how your business is doing in comparison to the industry as a whole.
Read MoreIf I see another motivating quote for 2013, I think I might be ill.
A new year begins. We all want to know what it will bring and how to overcome its challenges but too much business advice is trivialised by the quick ‘sound byte’ and the snappiness of the ‘top tip’. Business is hard; we have to think hard when planning to make the best of it.
Read MoreBusiness premises and showrooms
Decisions about business premises and showrooms can be vital for your wet leisure business. Here are some things you should bear in mind.
Read MoreA forecast for the economy in 2013
The wet leisure industry didn’t have an easy ride in 2012. The weather forecast for 2013 is still a mystery, but what might the economic outlook be?
Read More‘Show-and-tell’ video success
Golden Coast celebrates 30,000th hit for Andy’s Answers
Read MoreGetting the price right
Establishing the right pricing structure for your wet leisure business is one of the most important business decisions that you have to take. This article looks at some of the factors that you should consider when making those decisions.
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