Some people are better at selling than others but everyone can be a better salesperson. Here are some tips on how your pool, sauna or hot tub business can sell more.
Read MoreHow to sell more to your existing customers
How can your wet leisure business sell more to your existing pool, sauna or hot tub customers and is that more profitable than marketing to new customers?
Read MoreHow to write a mailshot
An article on how to write a mailshot for your wet leisure business, making it an effective piece of marketing for customers interested in pools, saunas or spas.
Read MoreA water saving innovation
As the Government’s interest in water wastage from private swimming pools becomes a more significant issue, so the amount of water used in the day to day running of a pool needs to be controlled using products like the MultiCylone as it can save just under 60% of the water traditionally lost through backwashing.
Read MoreThe head, the heart and their wallet. Psychology and marketing
A simple, straightforward look at some of the thinking that goes on in people’s heads as they decide to make a purchase and how you can use that to increase sales.
Read MoreHow to write a radio advert
Some advice, tips and hints on how to write and produce radio advertising that works for your pool, sauna or hot tub business.
Read MoreMarketing an expensive product
Selling an expensive product to wealthier people takes a slightly different approach. This article looks at some of the marketing strategy involved.
Read MoreIndustry Survey Results
From October 1st 2011 to January 15th 2012, Golden Coast conducted an in-depth survey of the Wet Leisure Industry.
Read MoreHow to write a press release
In this article we will be looking at the best ways of writing a press release to promote your wet leisure business.
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