If you asked the car industry how many vehicles they had sold in 2014, would you expect them to reply, ‘No idea’? Well, we all work in an industry that is surprisingly short on facts and figures about itself. That can’t be helpful, can it?
Read More6 reasons your customers might be going elsewhere.
A simple, six-point checklist that you should put your business through at least once a year.
Read MoreReasons to be cheerful; one, two, three?
I’ve been writing these newsletters for some time now and, unlike the broadsheets, the tabloids and the telly, I’d rather be the bearer of good news than bad. Well, looking forward to 2015, I’ve got a smile on my face. Let me tell you why.
Read MoreA nice little job for the winter.
If things are a little bit quieter at this time of year, it’s an ideal time to go through your records of new and old customers and tidy up your database.
Read More‘Hot Tub Britain’ seemed to get a pretty lukewarm reception. Was that fair?
Our industry doesn’t figure in the national media as often as we’d like it to, but is it true that there’s no such thing as bad publicity?
Read More“Less is more. Even when it comes to price?”
A lot of things have changed in business over my working lifetime but I think that one of the most fundamental and far-reaching changes is our attitude to price.
Read More‘Showrooming’; good or bad?
Have you ever experienced people coming into your showroom to compare prices with the Internet?
Read MoreThe weather is getting warmer. Now’s the time to turn the heat up.
The season is almost upon us. We are all hoping for a good summer. What can we do to make the very best of it?
Read MoreMarketing your wet leisure business is only complicated if you make it that way.
Simplicity is often the best thing when it comes to marketing your business, but getting to a simple marketing plan can take a bit of work.
Read MoreHow to get more connections on LinkedIn.
People in the wet leisure industry have taken to LinkedIn to promote their business and grow their network. Here are some tips on how to get more connections.
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