Whatever sector of the wet leisure industry you are in it is incredibly useful to know how your business is doing in comparison to the industry as a whole.
Read MoreIn the same way that we provide technical support to our trade account customers, we offer sales and marketing support as well. It’s another aspect of the customer service that we offer. It’s another way that we can share the knowledge that we have built up over our time in the wet leisure industry.
On this site, in the resources section, we have a large number of posts that look at various aspects of marketing specifically from the perspective of the wet leisure industry.
Those posts are divided up into various categories to make it easier for you to find the information and advice that you are looking for.
If I see another motivating quote for 2013, I think I might be ill.
A new year begins. We all want to know what it will bring and how to overcome its challenges but too much business advice is trivialised by the quick ‘sound byte’ and the snappiness of the ‘top tip’. Business is hard; we have to think hard when planning to make the best of it.
Read MoreBusiness premises and showrooms
Decisions about business premises and showrooms can be vital for your wet leisure business. Here are some things you should bear in mind.
Read MoreA forecast for the economy in 2013
The wet leisure industry didn’t have an easy ride in 2012. The weather forecast for 2013 is still a mystery, but what might the economic outlook be?
Read MoreGetting the price right
Establishing the right pricing structure for your wet leisure business is one of the most important business decisions that you have to take. This article looks at some of the factors that you should consider when making those decisions.
Read MoreImproving Google Performance: Basics for pool and sauna businesses
Search Engine Optimisation is a complicated and fast-evolving area, which can cost thousands of pounds. Nonetheless, there are some basics principles which every pool, sauna and spa business can and should get right.
Read MoreTweets, updates and articles
Getting the words right for Twitter, Facebook and Linkedin can help pool, spa or sauna businesses make the most of social media.
Read MoreThe importance of your website
Your website is a vital tool in the marketing of your wet leisure business. This article looks at some of the things you should bear in mind when developing or improving your site.
Read MoreHow to write copy for the web
The words are often the most important part of any piece of web-based marketing. This article looks at how you can get them right.
Read MoreGetting the most from attending SPATEX.
Over 100 companies will be exhibiting at SPATEX 2013 and they will be planning on making the most of the event. How do you, as an attendee or visitor, make the most of it?
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