‘Touchpoint’ is the latest marketing buzzword and, oddly, it actually makes sense.
Read MoreIn the same way that we provide technical support to our trade account customers, we offer sales and marketing support as well. It’s another aspect of the customer service that we offer. It’s another way that we can share the knowledge that we have built up over our time in the wet leisure industry.
On this site, in the resources section, we have a large number of posts that look at various aspects of marketing specifically from the perspective of the wet leisure industry.
Those posts are divided up into various categories to make it easier for you to find the information and advice that you are looking for.
What does SPATEX, the Wet Leisure Survey and German scientists have in common?
We are constantly trying to tell the future, aren’t we? But the future is made up of so many different things that the picture is often unclear. Well, the three sources above seem to agree on something.
Read MoreWhy use Darlly Filter Cartridges?
Using inferior filter cartridges is a major source of problems. Not only do they fail to give users the water quality and clarity that is so essential to the pool and spa experience but they are a false economy.
Read MoreText messaging: simple and cost effective marketing.
Using text messaging to keep in touch with your customers can be simple, straightforward and cost effective; so much so that you can probably do it yourself.
Read MoreBusiness planning ideas for 2014.
In this article we’ll look at some of the things that you might want to include in the 2014 business plan for your wet leisure business.
Read MoreWhat is eating into the profit margins of your wet leisure business?
There are signs of an economic recovery but many wet leisure businesses are still having a tough time. Why is that happening and what can you do about it?
Read MoreHow to deal with customer complaints on social media.
Social media makes it easy to talk to your customers and easy for them to talk to you. But what happens when things go wrong and someone makes a complaint – in public.
Read MoreThe weather report or the Wet Leisure Survey?
Looking forward to next year, both of these two things are going to be important for managing your business but to be honest, you can only really influence one of them.
Read MoreHow Dutch LED’s are lighting up UK pools.
With the announcement of an exclusive partnership between leading Dutch lighting manufacturer EVA Optic and UK distributor Golden Coast, a new wave of lighting has hit UK shores.
Read MoreA quick guide to Google+
Launched in January 2012, lots of people seem to find Google+ a bit confusing, but what could it do for your wet leisure business?
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