In the 2013 Wet leisure Industry Survey, word of mouth was put down by many respondents as their favourite form of advertising, but what are its pro’s and con’s?
Read More‘I don’t mind paying a bit more.’
Even in today’s price conscious world, there is something that people are prepared to pay a premium for. What could that be?
Read More2012 Wet Leisure Industry survey results
Whatever sector of the wet leisure industry you are in it is incredibly useful to know how your business is doing in comparison to the industry as a whole.
Read MoreBusiness premises and showrooms
Decisions about business premises and showrooms can be vital for your wet leisure business. Here are some things you should bear in mind.
Read MoreA forecast for the economy in 2013
The wet leisure industry didn’t have an easy ride in 2012. The weather forecast for 2013 is still a mystery, but what might the economic outlook be?
Read MoreGetting the price right
Establishing the right pricing structure for your wet leisure business is one of the most important business decisions that you have to take. This article looks at some of the factors that you should consider when making those decisions.
Read MoreImproving Google Performance: Basics for pool and sauna businesses
Search Engine Optimisation is a complicated and fast-evolving area, which can cost thousands of pounds. Nonetheless, there are some basics principles which every pool, sauna and spa business can and should get right.
Read MoreTweets, updates and articles
Getting the words right for Twitter, Facebook and Linkedin can help pool, spa or sauna businesses make the most of social media.
Read MoreThe importance of your website
Your website is a vital tool in the marketing of your wet leisure business. This article looks at some of the things you should bear in mind when developing or improving your site.
Read MoreHow to write copy for the web
The words are often the most important part of any piece of web-based marketing. This article looks at how you can get them right.
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