Our industry doesn’t figure in the national media as often as we’d like it to, but is it true that there’s no such thing as bad publicity?
Read MoreIn the same way that we provide technical support to our trade account customers, we offer sales and marketing support as well. It’s another aspect of the customer service that we offer. It’s another way that we can share the knowledge that we have built up over our time in the wet leisure industry.
On this site, in the resources section, we have a large number of posts that look at various aspects of marketing specifically from the perspective of the wet leisure industry.
Those posts are divided up into various categories to make it easier for you to find the information and advice that you are looking for.
How do you deal with being ‘too expensive’?
Price is, of course, always an issue so what do you do when someone thinks your ‘fair price’ is too much?
Read MoreThe human touch.
Establishing and growing your business these days can seem like it’s all down to the web and modern marketing techniques, but is it?
Read More“Less is more. Even when it comes to price?”
A lot of things have changed in business over my working lifetime but I think that one of the most fundamental and far-reaching changes is our attitude to price.
Read More‘Showrooming’; good or bad?
Have you ever experienced people coming into your showroom to compare prices with the Internet?
Read MoreIt seems our industry is solar powered, but how efficient are we being?
The sun shines and we all go into overdrive. But are we all so busy ‘doing business’ that we miss opportunities to grow our business?
Read More“Good, old fashioned politeness and the 21st Century.”
There’s a host of advice around about how to grow your business or how to make your marketing more affective. Although some of the recommendations may not cost you very much, almost all of them will cost you something. Well, here’s the exception to that rule. ‘Politeness costs you nothing and gains you everything.’ OK, […]
Read MoreThe weather is getting warmer. Now’s the time to turn the heat up.
The season is almost upon us. We are all hoping for a good summer. What can we do to make the very best of it?
Read MoreMarketing your wet leisure business is only complicated if you make it that way.
Simplicity is often the best thing when it comes to marketing your business, but getting to a simple marketing plan can take a bit of work.
Read MoreHow to get more connections on LinkedIn.
People in the wet leisure industry have taken to LinkedIn to promote their business and grow their network. Here are some tips on how to get more connections.
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