Even after 2 years of our Wet Leisure Industry Survey, good market data for our industry is hard to come by. Here we look at some overall leisure market trends.
Read MoreIn the same way that we provide technical support to our trade account customers, we offer sales and marketing support as well. It’s another aspect of the customer service that we offer. It’s another way that we can share the knowledge that we have built up over our time in the wet leisure industry.
On this site, in the resources section, we have a large number of posts that look at various aspects of marketing specifically from the perspective of the wet leisure industry.
Those posts are divided up into various categories to make it easier for you to find the information and advice that you are looking for.
Customer satisfaction for the wet leisure industry
Customer satisfaction builds word of mouth referrals, a healthier profit margin and can help grow your business. So what issues do you need to consider on this important topic.
Read MoreWhat Women Want
According to a recent survey, women are the primary decision maker in purchasing decisions in 85% of households. Are you listening to them?
Read MoreHolding your own event or open day
Having an open day at your showroom or holding an event somewhere special can be a real kick-starter to your season. What do you need to do to you get it right?
Read MorePicture your business on Pinterest
One social media platform is driving more website traffic than any other at the moment. Pick up your camera and market your wet leisure business on Pinterest.
Read MoreTendering for contracts
With more and more businesses in the wet leisure industry working in the commercial and public sector, knowing how best to tender for contracts has become an important business tool.
Read More3 tips for better business in 2013
In this article we look at three areas that anyone who wants to grow their pool, spa or sauna business in 2013 should focus their attention on.
Read MoreWord of mouth advertising
In the 2013 Wet leisure Industry Survey, word of mouth was put down by many respondents as their favourite form of advertising, but what are its pro’s and con’s?
Read MoreI’ve just had an industry revelation.
I saw something at SPATEX that absolutely delighted me. It wasn’t one of the many new products or even one of the new exhibitors. It wasn’t on a stand at all. It was something I picked up while walking around the show and I’ve brought back home with me.
Read More‘I don’t mind paying a bit more.’
Even in today’s price conscious world, there is something that people are prepared to pay a premium for. What could that be?
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