If tough times make strong people, wise business owners and lean and efficient companies then we should be one hell of an industry in 2012. This year has been tough at almost every level. There is little prospect of 2012 being significantly better as a business environment however there is a silver lining to the […]
Read MoreIn the same way that we provide technical support to our trade account customers, we offer sales and marketing support as well. It’s another aspect of the customer service that we offer. It’s another way that we can share the knowledge that we have built up over our time in the wet leisure industry.
On this site, in the resources section, we have a large number of posts that look at various aspects of marketing specifically from the perspective of the wet leisure industry.
Those posts are divided up into various categories to make it easier for you to find the information and advice that you are looking for.
Social Media marketing
In this article we will look at Social Media Marketing; what it is, how it works and what it might be able to do for you and your wet leisure business.
Read MoreA Lasting Partnership
It all began in a wooden shed in Halmstad, Sweden in 1950 when, at the age of 22, Sven-Olof Janson started a company called AB El-spiraler, spinning coils for electrical elements.
Read MoreHow to handle a recession
In this article we will look at doing business during a recession; how you can minimise the risks and perhaps even spot opportunities.
Read MoreWhat’s around the corner?
5 things to think about in October… Autumn officially began just a few days ago. Leaves are falling off the trees and winter pool covers are going on. If you want a cold shower after your sauna it won’t be long before you just have to step outside. October seems to feel like a time […]
Read MoreCosting your pool build.
In this article we will look at some of the issues that you should be considering when costing a pool build project.
Read MoreGetting to know your customers.
This article will explore the benefits of knowing your customers. Not just knowing who they are and where they live, but in having a database that contains information that can powerfully help to grow your pool business
Read MoreBreaking bad habits
This article will look at the habits that businesses get themselves into and how they become resistant to change.
Read MoreThese aren’t the easiest of times
Five poor summers in a row and a possible double-dip recession; in a climate like this you better not feel that you are in at the deep end with your marketing.
Read MoreAdvertising – what’s the benefit?
This article will take a look at what advertising can do for your wet leisure company. How should you be advertising, where, why and to whom? Is advertising a luxury or a necessity?
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