There is concern and confusion in the industry about what the drought measures actually are and how they will affect us. The facts aren’t great, but they are better than the rumours. What are the facts? Seven water companies across south and eastern England are introducing hosepipe bans from Thursday, 5 April 2012. These are: […]
Read MoreIn the same way that we provide technical support to our trade account customers, we offer sales and marketing support as well. It’s another aspect of the customer service that we offer. It’s another way that we can share the knowledge that we have built up over our time in the wet leisure industry.
On this site, in the resources section, we have a large number of posts that look at various aspects of marketing specifically from the perspective of the wet leisure industry.
Those posts are divided up into various categories to make it easier for you to find the information and advice that you are looking for.
A water saving innovation
As the Government’s interest in water wastage from private swimming pools becomes a more significant issue, so the amount of water used in the day to day running of a pool needs to be controlled using products like the MultiCylone as it can save just under 60% of the water traditionally lost through backwashing.
Read MoreThe head, the heart and their wallet. Psychology and marketing
A simple, straightforward look at some of the thinking that goes on in people’s heads as they decide to make a purchase and how you can use that to increase sales.
Read MoreHow to write a radio advert
Some advice, tips and hints on how to write and produce radio advertising that works for your pool, sauna or hot tub business.
Read MoreAre You Ready for Spring?
It may still feel like winter. The skies might still be grey. But spring starts on the 20th March and that means there will be plenty of pools to open and hot tubs to service. There’s money to be made and businesses to grow, so you better get ready to make the very best of […]
Read MoreMarketing an expensive product
Selling an expensive product to wealthier people takes a slightly different approach. This article looks at some of the marketing strategy involved.
Read MoreIndustry Survey Results
From October 1st 2011 to January 15th 2012, Golden Coast conducted an in-depth survey of the Wet Leisure Industry.
Read MoreHow to write a press release
In this article we will be looking at the best ways of writing a press release to promote your wet leisure business.
Read MoreHow to design a press advert
In this article we will look at the process to go through to design an effective press advertisement for your wet leisure business.
Read MorePositive Predictions for 2012
The Mayans may well be wrong. It seems as if its part of human nature to try and look into the future and 2012 has gathered more attention than most years. Nostradamus and the Mayans both took a particularly gloomy view but I for one am betting they’re wrong. Working on the assumption that the […]
Read More
