Great testimonials from your customers can really make your business stand out so are you making the most of them?
Read MoreIn the same way that we provide technical support to our trade account customers, we offer sales and marketing support as well. It’s another aspect of the customer service that we offer. It’s another way that we can share the knowledge that we have built up over our time in the wet leisure industry.
On this site, in the resources section, we have a large number of posts that look at various aspects of marketing specifically from the perspective of the wet leisure industry.
Those posts are divided up into various categories to make it easier for you to find the information and advice that you are looking for.
Politics aside, how will the election affect our business?
Even before the polls opened, the election had an effect on the wet leisure business. Now that we have a new government, that will have an effect too. What are the areas where we are likely to see that happen?
Read MoreA simple guide to Google AdWords and pay-per-click advertising.
This year’s Wet Leisure survey showed an increase in businesses in our industry using AdWords and pay-per-click advertising so here is a beginner’s guide.
Read MoreHow videos can promote your business.
Television advertising might be just for the big boys, but the Internet can let you use moving images to grow your business.
Read More“Are ‘followers’ the same as customers? Will ‘likes’ be enough to build your business?”
Charlie Brooker described social media as the world’s most popular on-line game. We can all play it; I know I do. Then again, I used to play Pac Man but I never trusted it to grow my business.
Read MoreIf knowledge is power, are we choosing to run at half throttle?
If you asked the car industry how many vehicles they had sold in 2014, would you expect them to reply, ‘No idea’? Well, we all work in an industry that is surprisingly short on facts and figures about itself. That can’t be helpful, can it?
Read More6 reasons your customers might be going elsewhere.
A simple, six-point checklist that you should put your business through at least once a year.
Read MoreReasons to be cheerful; one, two, three?
I’ve been writing these newsletters for some time now and, unlike the broadsheets, the tabloids and the telly, I’d rather be the bearer of good news than bad. Well, looking forward to 2015, I’ve got a smile on my face. Let me tell you why.
Read MoreBreathe new life into old pools.
Swimming pools can and should continue to be a source of income long after installation.
Read MoreA nice little job for the winter.
If things are a little bit quieter at this time of year, it’s an ideal time to go through your records of new and old customers and tidy up your database.
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